{"id":8919,"date":"2015-11-13T00:46:02","date_gmt":"2015-11-13T00:46:02","guid":{"rendered":"https:\/\/mott.pe\/2015\/11\/13\/un-billboard-de-tomb-raider-hecho-literalmente-con-los-fanaticos-de-esta-saga\/"},"modified":"2022-01-08T11:48:00","modified_gmt":"2022-01-08T16:48:00","slug":"un-billboard-de-tomb-raider-hecho-literalmente-con-los-fanaticos-de-esta-saga","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/un-billboard-de-tomb-raider-hecho-literalmente-con-los-fanaticos-de-esta-saga\/","title":{"rendered":"Un billboard de Tomb Raider hecho, literalmente, con los fan\u00e1ticos de esta saga"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">Para promover el nuevo videojuego \u201c<b>Rise of the Tomb Raider<\/b>\u201d, <b>Xbox<\/b> ret\u00f3 a 8 fans de esta saga en una singular proeza que un verdadero aventurero deber\u00eda de poder pasar bajo condiciones fuera de lo com\u00fan que los pondr\u00e1n a prueba al m\u00e1ximo.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">La idea ha sido crear un billboard donde estas personas deb\u00edan de permanecer parados sobre \u00e9l por 24 horas, el cual adem\u00e1s puede simular distintos tipos de clima que fueron controlados por el p\u00fablico en Internet desde una plataforma especialmente creada. Desde ella, los participantes pod\u00edan elegir entre 4 condiciones atmosf\u00e9ricas (frio \u00e1rtico, vientos fuertes, tormenta de nieve y calor infernal) y aplicarlas a esta ambiente instalado en una condurrida calle del sur de Londres.\u00a0<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 720px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/11\/13\/tomb-1.jpg\" alt=\"Tomb Raider xbox billboard fan\u00e1ticos\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 720px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/11\/13\/tomb-2.jpg\" alt=\"publicidad xbox Tomb Raider\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">&#8220;<b>Survival of the Grittiest<\/b>&#8221; ha sido creada por la gente de la agencia londinense <b>M:united McCann<\/b> y desde la plataforma creada uno pod\u00eda ver en vivo toda la acci\u00f3n de esta campa\u00f1a y c\u00f3mo el p\u00fablico someti\u00f3 a estas 8 personas por un d\u00eda entero.\u00a0<\/span><\/div>\n<div><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 720px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2015\/11\/13\/tomb-3.jpg\" alt=\"Survival of the Grittiest McCann\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">survivalbillboard.com<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Original forma de promocionar la llegada de \u201cRise of the Tomb Raider\u201d.<\/p>\n","protected":false},"author":22,"featured_media":8920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-8919","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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