{"id":9067,"date":"2015-12-09T12:05:36","date_gmt":"2015-12-09T12:05:36","guid":{"rendered":"https:\/\/mott.pe\/2015\/12\/09\/una-polemica-campana-que-propone-matar-a-todos-los-negros\/"},"modified":"2022-01-05T17:37:07","modified_gmt":"2022-01-05T22:37:07","slug":"una-polemica-campana-que-propone-matar-a-todos-los-negros","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/una-polemica-campana-que-propone-matar-a-todos-los-negros\/","title":{"rendered":"Una pol\u00e9mica campa\u00f1a que propone matar a todos los negros"},"content":{"rendered":"<div><span style=\"font-size: 14px;\">Muchas veces hemos visto c\u00f3mo con un juego y tama\u00f1os de palabras se puede hacer de divertida campa\u00f1a, pero cuando no se toma en cuenta algunos aspectos que siempre se deben considerar, todo puede resultar en un fiasco.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">\u00c9ste es el caso de esta valla publicitaria instalada en la ciudad de C\u00f3rdoba, Argentina, la cual, en primera instancia, se ve como si estuviera da\u00f1ada ya que solamente se pod\u00eda leer una parte que muestra un texto que da a entender que \u201c<b>hay que matar a todos los negros<\/b>\u201d.<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><img decoding=\"async\" style=\"width: 592px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2022\/01\/05\/publicidad-racista.jpg\" alt=\"publicidad con mensaje racista\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">D\u00edas despu\u00e9s, este anuncio fue completado y mostraba un nuevo mensaje que dec\u00eda \u201c<b>Hay que materializar todos los negocios<\/b>&#8220;, dejando as\u00ed la inc\u00f3gnita develada.\u00a0<\/span><\/div>\n<div><\/div>\n<div style=\"text-align: center;\"><span style=\"font-size: 14px;\"><img decoding=\"async\" style=\"width: 592px;\" data-src=\"https:\/\/mott.pe\/uploads\/images\/2022\/01\/05\/campana-de-intriga-racista.jpg\" alt=\"campa\u00f1a de intriga habla de racismo\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" \/><\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Ante esto, <b>Nicol\u00e1s Gourdy<\/b>, de la compa\u00f1\u00eda que dise\u00f1\u00f3 la valla (<b>IDM SA<\/b>), indic\u00f3: \u201c<em>Esta campa\u00f1a no tiene como \u00fanico eje promocionar la empresa ni sus carteles, ni tampoco era llamar la atenci\u00f3n por llamarla. Esta campa\u00f1a tiene como eje mostrar la idiosincrasia de un pueblo donde una frase terrible es moneda com\u00fan<\/em>\u201d. Agreg\u00f3, \u201c<em>S\u00ed era el objetivo llamar la atenci\u00f3n, pero a nosotros mismos como sociedad, a que reflexionemos que tenemos que cambiar algunas cosas. Hoy, el cartel est\u00e1 completo, no vamos a negar que su ruptura ten\u00eda una intenci\u00f3n, pero ya con su mensaje completo se ve otra cosa<\/em>.\u201d<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">Si bien esta campa\u00f1a tiene una clara misi\u00f3n que ha sido en las l\u00edneas anteriores explicada, son muchos los que creen que no es necesario llegar tan lejos para hacerlo y, sobre todo, con estrategias que podr\u00edan ofender a una parte de la poblaci\u00f3n. \u201c<em>El mensaje es otro pero queda una ofensa latente y de nuestro lado pedimos las disculpas si se sintieron mal, pero tambi\u00e9n les pedimos que saquemos de nuestras cabezas semejante t\u00e9rmino<\/em>\u201d, finaliza Gourdy.\u00a0<\/span><\/div>\n<div><\/div>\n<div><span style=\"font-size: 14px;\">\u00bfQu\u00e9 piensan ustedes de ello?<\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Una modalidad anteriormente usada por otras marcas que s\u00ed han tenido bastante \u00e9xito.<\/p>\n","protected":false},"author":22,"featured_media":9068,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-9067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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