{"id":933,"date":"2014-12-26T15:16:24","date_gmt":"2014-12-26T15:16:24","guid":{"rendered":"https:\/\/mott.pe\/2014\/12\/26\/el-spot-mas-impactante-de-navidad\/"},"modified":"2016-03-29T11:45:55","modified_gmt":"2016-03-29T16:45:55","slug":"el-spot-mas-impactante-de-navidad","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/el-spot-mas-impactante-de-navidad\/","title":{"rendered":"El spot m\u00e1s impactante de Navidad"},"content":{"rendered":"<div> \t<span style=\"font-size:14px;\">En el Per&uacute;, 25 ni&ntilde;os al d&iacute;a son v&iacute;ctimas de abuso sexual, preocupante situaci&oacute;n que dice mucho de nuestra sociedad y, en muchos casos, de lo poco informado que estamos del este problema que aumenta en todos lados. Y es que muchas veces los agresores son personas de nuestro entorno o personas que aparentan ser totalmente otra cosa, cuando en realidad tiene adentro un monstruo.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por ello, <b>Amnist&iacute;a Internacional<\/b> lanz&oacute; en nuestra regi&oacute;n un impactante spot creado por la agencia <b>Carne<\/b> donde buscan concientizar al p&uacute;blico en general mostr&aacute;ndoles c&oacute;mo estas personas piensan y c&oacute;mo act&uacute;an, incluso en navidad, fecha donde un supuesto inocente <b>Papa Noel<\/b> puede convertirse en la peor pesadilla de un ni&ntilde;o.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<b><span style=\"font-size:14px;\">Una emocionante canci&oacute;n navide&ntilde;a de Apple<\/span><\/b><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Baj&eacute;mosle un poco el tono a la comunicaci&oacute;n para conocer la campa&ntilde;a que <b>Apple<\/b> estuvo trasmitiendo para esta navidad en donde cargados de emoci&oacute;n nos muestran una tierna historia protagonizada por una chica que descubre una canci&oacute;n que su abuela dedic&oacute; a su abuelo hace varias navidades en un momento en que no pudieron estar juntos por la guerra.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><\/span><\/p>\n<p> \t<span style=\"font-size: 14px;\">&ldquo;<\/span><b style=\"font-size: 14px;\">The Song<\/b><span style=\"font-size: 14px;\">&rdquo; muestra a esta joven chica arreglar la canci&oacute;n &ldquo;<\/span><b style=\"font-size: 14px;\">Love is here to stay<\/b><span style=\"font-size: 14px;\">&rdquo; con una <\/span><b style=\"font-size: 14px;\">Macbook Air<\/b><span style=\"font-size: 14px;\"> para regal&aacute;rsela a su abuela dentro de un <\/span><b style=\"font-size: 14px;\">iPad mini<\/b><span style=\"font-size: 14px;\">, situaci&oacute;n que los conmover&aacute; hasta m&aacute;s no poder y que repite la l&iacute;nea que su spot navide&ntilde;o &ldquo;Misundestood&rdquo; tuvo el a&ntilde;o pasado, el cual se alz&oacute; con el premio al &ldquo;Mejor anuncio publicitario&rdquo; otorgado por los <\/span><b style=\"font-size: 14px;\">Creative Arts Emmy<\/b><span style=\"font-size: 14px;\"> en 2014.<\/span><\/p>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/nhwhnEe7CjE\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t<b><span style=\"font-size:14px;\">Johnnie Walker nos muestra su peculiar visi&oacute;n de la nochevieja<\/span><\/b><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>Johnnie Walker<\/b> sorprendi&oacute; en el 2009 con un spot que fue filmado en una sola toma por el genial <b>Robert Carlyle<\/b>. Este a&ntilde;o, y para sus celebraciones de estas fiestas, la conocida marca de whisky regresa con otro spot que volver&aacute; a sorprender a sus consumidores<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">&ldquo;<b>The Next Step<\/b>&rdquo; vuelve a recrear al spot antes mencionado pero en su versi&oacute;n del 2015 y fue filmado como si fuese una obra de teatro formada por un conjunto de piezas en movimiento que permiten que la c&aacute;mara permanezca pr&aacute;cticamente en el mismo lugar mientras el protagonista se mueve a trav&eacute;s de los diferentes escenarios.<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/gETmz8VgEaU\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\"><b>Mikio Bradley<\/b>, copywriter de la agencia <b>BBH<\/b>, indic&oacute; que &ldquo;<em>Cada escena ha sido escrita para simbolizar los momentos clave que todos esperamos experimentar mientras esperamos la entrada de un nuevo a&ntilde;o<\/em>&rdquo;.&nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<div> \t<span style=\"font-size:14px;\">Por su parte <b>Klara Lindberg<\/b>, directora de arte de BBH, indic&oacute; que el spot ten&iacute;a la intenci&oacute;n de verse como si fuera una sola obra de teatro y que cuando se enteraron que el posible protagonista se llamaba <b>Oliver &ldquo;Walker&rdquo;<\/b> no pensaron dos veces en contratarlo. &nbsp;<\/span><\/div>\n<div> \t&nbsp;<\/div>\n<p style=\"text-align: center;\"> \t<span style=\"font-size:14px;\"><iframe allowfullscreen=\"\" frameborder=\"0\" height=\"420\" data-src=\"\/\/www.youtube.com\/embed\/6NvDev-5qP4\" width=\"700\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Conoce qu\u00e9 han hecho Johnnie Walker y Apple para estas fechas.<\/p>\n","protected":false},"author":22,"featured_media":934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-933","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fotografia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - 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