{"id":93529,"date":"2021-09-11T12:37:44","date_gmt":"2021-09-11T17:37:44","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=93529"},"modified":"2021-09-11T12:38:58","modified_gmt":"2021-09-11T17:38:58","slug":"uber-eats-elton-john-y-lil-nas-x-en-una-divertida-campana","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/uber-eats-elton-john-y-lil-nas-x-en-una-divertida-campana\/","title":{"rendered":"Uber Eats: Elton John y Lil Nas X en una divertida campa\u00f1a"},"content":{"rendered":"<p><span style=\"font-weight: 400;\"><strong>Elton John y Lil Nas X<\/strong> son parte de la nueva campa\u00f1a <strong>&#8220;Tonight I&#8217;ll Be Eating&#8221;<\/strong> de Uber Eats. La raz\u00f3n de ello, es que la compa\u00f1\u00eda busca promover el servicio de entrega de comidas mediante las dos estrellas. En esta nota, conoceremos los detalles de esta divertida publicidad.\u00a0<\/span><\/p>\n<h2>Tonight I&#8217;ll Be Eating con\u00a0 Elton John y Lil Nas X\u00a0<\/h2>\n<p><span style=\"font-weight: 400;\">El primer v\u00eddeo de la campa\u00f1a empieza con el rapero Lil Nas X diciendo que comer\u00e1 ravioles de langosta con trufa raspada. Inmediatamente despu\u00e9s de comentarlo en voz alta, aparece el pedido como por arte de magia. Luego, Elton John entra en escena y ambos se halagan mutuamente por su ropa.\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El motivo es que los cantantes conocidos por sus extrovertidos vestuarios, aparecen en el v\u00eddeo intercambiando ic\u00f3nicos looks. Es por ello que Lil Nas X lleva puesto el traje que Elton John utiliz\u00f3 para cantar &#8220;Crocodile Rock&#8221; en The Muppet Show en 1977. Mientras que John viste el vaquero rosa de Versace que el rapero uso en los premios Grammy del a\u00f1o 2020.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><center><iframe data-src=\"\/\/www.youtube.com\/embed\/asyOv_YhY1Q\" width=\"830\" height=\"452\" data-mce-fragment=\"1\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" class=\"lazyload\" data-load-mode=\"1\"><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><span data-mce-type=\"bookmark\" style=\"display: inline-block; width: 0px; overflow: hidden; line-height: 0;\" class=\"mce_SELRES_start\">\ufeff<\/span><\/iframe><\/center><\/p>\n<h3>Otros anuncios\u00a0<\/h3>\n<p><span style=\"font-weight: 400;\">Uber Eats decidi\u00f3 lanzar otros v\u00eddeos con Elton John y\u00a0 Lil Nas X en su canal oficial de YouTube. Por ejemplo, en uno se muestra a los cantantes discutiendo sobre el origen de la mayonesa con papas fritas. As\u00ed que los dos empiezan a hablar con acento brit\u00e1nico haciendo m\u00e1s hilarante el debate.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En otro comercial, ambos empiezan a decir que van a cenar y al final discuten por la sencillez de la comida de Elton John y el lujo de Lil Nas X. De esta forma, ambos demuestran que la compa\u00f1\u00eda vende todo tipo de platos. Por lo que el video concluye con Elton John diciendo que no tiene dinero y el rapero le responde que no se ve arruinado.\u00a0<\/span><\/p>\n<h2>Uber Eats: Elton John\u00a0 y\u00a0 Lil Nas X\u00a0 en las redes sociales<\/h2>\n<p><span style=\"font-weight: 400;\">Ambos han compartido en sus redes sociales esta experiencia logrando obtener miles de \u201clikes\u201d con las im\u00e1genes compartidas. De hecho, Elton John manifest\u00f3 que era un placer para \u00e9l poder hacer una <a href=\"https:\/\/glosario.mott.pe\/marketing\/palabras\/alianza-estrategica\" target=\"_blank\" rel=\"noopener\">alianza estrat\u00e9gica<\/a> con Uber Eats. Principalmente, porque consideraba a la publicidad de la compa\u00f1\u00eda como explosiva y maravillosa.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ciertamente, la marca ha trabajado anteriormente la campa\u00f1a de &#8220;Tonight I&#8217;ll Be Eating&#8221; con otras figuras para promocionar su nuevo servicio de entrega. Por ejemplo, Mark Hamill, Patrick Stewart, Simone Biles y Jonathan Van Ness de Queer Eye. Aunque, sin dudarlo ahora ha dado un paso m\u00e1s grande con su estrategia de <a href=\"https:\/\/mott.pe\/marketing\" target=\"_blank\" rel=\"noopener\">marketing<\/a>.\u00a0<\/span><\/p>\n<h3>Conclusiones sobre la nueva campa\u00f1a de Uber Eats con Elton John y Lil Nas X<\/h3>\n<p><span style=\"font-weight: 400;\">Uber Eats sabe el poder que puede llegar a tener una buena publicidad. Es por esto, que desde su creaci\u00f3n se ha enfocado en crear campa\u00f1as mejores que las anteriores. Sobre todo, lo m\u00e1s destacable ha sido el hecho de juntar a dos grandes artistas, quienes representan a diferentes generaciones.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">De esta forma conectan a diversos p\u00fablicos sin perder el atractivo de la campa\u00f1a. Al tener ambos personajes personalidades parecidas, lo que representa el principal atractivo para los fan\u00e1ticos. Sin embargo, ser\u00e1n los n\u00fameros los que definan el \u00e9xito y <a href=\"https:\/\/glosario.mott.pe\/marketing\/palabras\/efectividad\" target=\"_blank\" rel=\"noopener\">efectividad<\/a> de esta nueva campa\u00f1a.\u00a0<\/span><\/p>\n<p>Te podr\u00eda interesar:<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/memes-de-las-pistas-de-blue-por-la-celebracion-de-los-25-anos\/\" target=\"_blank\" rel=\"noopener\">Memes de \u201cLas Pistas de Blue\u201d por la celebraci\u00f3n de los 25 a\u00f1os<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/campana-de-mcdonalds-con-bts-fue-todo-un-exito\/\" target=\"_blank\" rel=\"noopener\">Campa\u00f1a de McDonald\u2019s con BTS fue todo un \u00e9xito<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/jerry-smith-de-rick-y-morty-nuevo-director-creativo-de-ddb-ftw\/\" target=\"_blank\" rel=\"noopener\">Jerry Smith de Rick y Morty nuevo director creativo de DDB FTW<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Elton John y Lil Nas X son parte de la nueva campa\u00f1a &#8220;Tonight I&#8217;ll Be Eating&#8221; de Uber Eats. La raz\u00f3n de ello, es que la compa\u00f1\u00eda busca promover el servicio de entrega de comidas mediante las dos estrellas. En esta nota, conoceremos los detalles de esta divertida publicidad.\u00a0 Tonight I&#8217;ll Be Eating con\u00a0 Elton [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":93532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7511,7850,2390],"tags":[],"class_list":["post-93529","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-publicidad","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Uber Eats: Elton John y Lil Nas X en una divertida campa\u00f1a - Mott.pe<\/title>\n<meta name=\"description\" content=\"Elton John y Lil Nas X son parte de la nueva campa\u00f1a de Uber Eats. 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