{"id":98548,"date":"2022-03-25T12:24:25","date_gmt":"2022-03-25T17:24:25","guid":{"rendered":"https:\/\/mott.pe\/noticias\/?p=98548"},"modified":"2022-03-25T12:30:46","modified_gmt":"2022-03-25T17:30:46","slug":"tiktok-presente-en-el-festival-de-cannes-2022","status":"publish","type":"post","link":"https:\/\/mott.pe\/noticias\/tiktok-presente-en-el-festival-de-cannes-2022\/","title":{"rendered":"TikTok presente en el Festival de Cannes 2022"},"content":{"rendered":"<p>TikTok estar\u00e1 presente en el Festival de Cannes 2022, en su edici\u00f3n n\u00famero 75, que se celebrar\u00e1 desde el 17 al 28 de mayo. La red social china ser\u00e1 uno de los principales elementos del gran evento.<\/p>\n<h2>Qu\u00e9 es el festival de Cannes<\/h2>\n<p><span style=\"font-weight: 400;\">El Festival de Cannes es un festival de cine que se celebra en la ciudad francesa de Cannes. En este evento, se presentan films de corte independiente para darles m\u00e1s visibilidad. De hecho, obtener un premio es uno de los mejores reconocimientos del mundo del cine. Adem\u00e1s, no cualquiera puede asistir al festival, es necesario contar con acreditaci\u00f3n o invitaci\u00f3n que a pocas personas le brindan.\u00a0<\/span><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter wp-image-98555 size-full\" title=\"Qu\u00e9 es el festival de Cannes\" src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Que-es-el-festival-de-Cannes.png\" alt=\"Qu\u00e9 es el festival de Cannes\" width=\"1120\" height=\"650\" srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Que-es-el-festival-de-Cannes.png 1120w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Que-es-el-festival-de-Cannes-300x174.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Que-es-el-festival-de-Cannes-1024x594.png 1024w\" sizes=\"(max-width: 1120px) 100vw, 1120px\" \/><\/p>\n<h2>TikTok en el Festival de Cannes<\/h2>\n<p>El Festival de Cine de Cannes anunci\u00f3 una asociaci\u00f3n con TikTok, para aumentar el inter\u00e9s p\u00fablico en el exclusivo evento. La asociaci\u00f3n har\u00e1 que TikTok patrocine el festival y la clave es una competencia de cortometrajes de TikTok centrada en Cannes. Tambi\u00e9n, con el <a href=\"https:\/\/glosario.mott.pe\/marketing\/palabras\/que-es-un-hashtag\" target=\"_blank\" rel=\"noopener\">hashtag<\/a> <a href=\"https:\/\/www.tiktok.com\/tag\/tiktokshortfilm\" target=\"_blank\" rel=\"nofollow noopener\">#TikTokShortFilm<\/a> se desaf\u00eda a los usuarios a crear una pel\u00edcula de video vertical de 30 segundos a 3 minutos de duraci\u00f3n.<\/p>\n<p><span style=\"font-weight: 400;\">El acuerdo tambi\u00e9n permitir\u00e1 a los creadores de TikTok el acceso a las estrellas en Cannes. El gerente general de TikTok Europa, se\u00f1ala que como plataforma esperan brindar entretenimiento a todos los usuarios. El hashtag #Cannes2022 y la cuenta oficial del festival, @festivaldecannes, impulsar\u00e1 el contenido del evento en TikTok.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-98556 size-full lazyload\" title=\"TikTok en el Festival de Cannes\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/TikTok-en-el-Festival-de-Cannes.png\" alt=\"TikTok en el Festival de Cannes\" width=\"1120\" height=\"650\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/TikTok-en-el-Festival-de-Cannes.png 1120w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/TikTok-en-el-Festival-de-Cannes-300x174.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/TikTok-en-el-Festival-de-Cannes-1024x594.png 1024w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<h3>P\u00fablico joven de TikTok para el festival de Cannes<\/h3>\n<p><span style=\"font-weight: 400;\">El jefe de Cannes, Thierry Fremaux, mencion\u00f3 que tiene como objetivo diversificar su audiencia con esta<a href=\"https:\/\/glosario.mott.pe\/marketing\/palabras\/alianza-estrategica\" target=\"_blank\" rel=\"noopener\"> alianza estrat\u00e9gica<\/a>. Llegar a un p\u00fablico m\u00e1s joven ser\u00eda la meta de esta asociaci\u00f3n con la red social. La mayor parte de los usuarios que usan TikTok forman parte de la generaci\u00f3n Z. Este p\u00fablico no tendr\u00eda una fuerte relaci\u00f3n con el cine, pero s\u00ed disfruta mucho generando videos cortos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">El concurso de TikTok para el Festival de Cannes 2022, se inici\u00f3 el 15 de marzo y se cierra el 8 de abril. Los resultados se anunciar\u00e1n el 29 de abril. El concurso tiene tres categor\u00edas: Mejor montaje, mejor gui\u00f3n y por \u00faltimo el Gran Premio. La recompensa es de 5.000 euros para las dos primeras categor\u00edas y 10.000 euros para la \u00faltima categor\u00eda.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-98553 size-full lazyload\" title=\"Premios Cannes\" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Premios-Cannes.png\" alt=\"Premios Cannes\" width=\"1120\" height=\"650\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Premios-Cannes.png 1120w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Premios-Cannes-300x174.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Premios-Cannes-1024x594.png 1024w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<h3>No m\u00e1s secretismo<\/h3>\n<p><span style=\"font-weight: 400;\">El Festival de Cannes quiere abrir las puertas al evento a los mil millones de usuarios activos de TikTok. Esto con videos exclusivos de detr\u00e1s de c\u00e1maras, entrevistas con famosos y de la alfombra roja. Antes, el festival de cine franc\u00e9s,\u00a0 hab\u00eda prohibido las selfies en la alfombra roja, para mantener la austeridad del evento. En definitiva, ahora el evento atraer\u00e1 la atenci\u00f3n de los fan\u00e1ticos del cine en TikTok.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-98554 size-full lazyload\" title=\" jovenes TikTok \" data-src=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Publico-joven-de-TikTok-para-el-festival-de-Cannes.png\" alt=\" jovenes grabando tiktoks\" width=\"1120\" height=\"650\" data-srcset=\"https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Publico-joven-de-TikTok-para-el-festival-de-Cannes.png 1120w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Publico-joven-de-TikTok-para-el-festival-de-Cannes-300x174.png 300w, https:\/\/mott.pe\/noticias\/wp-content\/uploads\/2022\/03\/Publico-joven-de-TikTok-para-el-festival-de-Cannes-1024x594.png 1024w\" data-sizes=\"(max-width: 1120px) 100vw, 1120px\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" \/><\/p>\n<p>Te podr\u00eda interesar:<\/p>\n<ul>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/meta-se-asocia-para-tener-anuncios-en-3d-en-el-metaverso\/\" target=\"_blank\" rel=\"noopener\">Meta se asocia para tener anuncios en 3D en el metaverso<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/rusia-bloquea-google-noticias-por-ucrania\/\" target=\"_blank\" rel=\"noopener\">Rusia bloquea Google Noticias por Ucrania<\/a><\/li>\n<li class=\"entry-title\"><a href=\"https:\/\/mott.pe\/noticias\/netflix-suspende-servicio-en-rusia-en-medio-de-invasion-de-ucrania\/\" target=\"_blank\" rel=\"noopener\">Netflix suspende servicio en Rusia en medio de invasi\u00f3n a Ucrania<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>TikTok estar\u00e1 presente en el Festival de Cannes 2022, en su edici\u00f3n n\u00famero 75, que se celebrar\u00e1 desde el 17 al 28 de mayo. La red social china ser\u00e1 uno de los principales elementos del gran evento. Qu\u00e9 es el festival de Cannes El Festival de Cannes es un festival de cine que se celebra [&hellip;]<\/p>\n","protected":false},"author":18,"featured_media":98557,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7511,5,2390],"tags":[],"class_list":["post-98548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-digital","category-redes-sociales","category-tendencias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TikTok presente en el Festival de Cannes 2022 - Mott.pe<\/title>\n<meta name=\"description\" content=\"TikTok estar\u00e1 presente en el Festival de Cannes 2022, en su edici\u00f3n n\u00famero 75, que se celebrar\u00e1 desde el 17 al 28 de mayo.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mott.pe\/noticias\/tiktok-presente-en-el-festival-de-cannes-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TikTok presente en el Festival de Cannes 2022 - 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